Brand & Design
What we do
Lihangxing Technology provides brand identity, visual identity, UI/UX design, website interface design, corporate and marketing collateral, e-commerce design, and motion design.
Who it is for: This service is for new brands, established businesses preparing an update, and product teams that need a consistent visual system across digital and physical touchpoints.
Brand Identity
Typical deliverables
- Current brand review
- Core identity refinement
- Color and typography system
- Layout and graphic language
- Key application examples
- Core usage guidelines
- Logo direction
- Wordmark and lockups
- Brand colors
- Typography recommendations
- Core applications
- Files and usage guidelines
UI/UX Design
Typical deliverables
- User tasks and flows
- Information Architecture
- Wireframes and key states
- Visual interface design
- Components and design guidelines
- Developer handoff annotations
Corporate & Marketing Collateral
Typical deliverables
- Content structure
- Copy editing
- Layout design
- Image processing
- Print-ready files
- Digital edition
- Posters and display stands
- Campaign key visual
- Sales materials
- Social media graphics
- Physical brand materials
- Editable templates
E-commerce Design
Typical deliverables
- Store visual direction
- Homepage and category pages
- Campaign visuals
- Product hero images
- Product detail guidelines
- Reusable asset templates
- Value proposition review
- Product detail structure
- Visual design
- Image processing
- Specifications and comparison modules
- Platform-ready files
Motion Design
Typical deliverables
- Motion principles
- Title and image animation
- Page transitions
- Interaction feedback
- Video intros and outros
- Motion handoff notes
- Content structure
- Storyboards and visual direction
- Subtitles and graphics
- Editing and motion graphics
- Audio editing
- Multi-format exports
How the process works
- Understand the requirements
- Confirm the direction
- Design production
- Handover and guidelines
Project scope and boundaries
Deliverables focus on the visual system, design direction, and usage guidelines. The customer supplies brand and content materials and evidence of the right to use them. Scope, revision rounds, source files, and print production are agreed before work begins. Ongoing content production belongs under Content & Growth.
Complete website design and construction →Frequently asked questions
Can We Engage You for Design Only?
Yes. Brand visuals, UI/UX, website visuals, brochures, and communication materials can each be commissioned independently.
What Files Are Included in a Design Delivery?
The delivery includes approved visual designs, application artwork, and usage guidelines. Source files, fonts, and image licensing boundaries are defined in the project scope.
How Are Brand Design and Ongoing Content Production Divided?
Brand & Design establishes the identity and visual standards. Ongoing copy, imagery, video, and campaign assets are planned under Content & Growth.
